MARKETING

BA (Hons)

At Laksamana, you will develop a variety of skills and key marketing disciplines which will ensure you are well placed to follow a career in Marketing.

BA (Hons) Marketing

YEAR 2
MODULES
  • Business Law

  • Management Accounting

  • Human Resource Management

  • Market Research

  • Marketing Planning and Control

  • Delivery Customer Value

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OVERVIEW

At LCB, students will develop a variety of skills and key marketing disciplines which will ensure they are well placed to follow a career in Marketing. It is a dynamic, competitive world for marketers today. We will equip students with much more than marketing knowledge. Future employers are seeking the skills that we develop within them. Our students leave us with many valuable experiences giving them an edge in the workplace. Everything the students study is anchored to today’s business world. Students will be looking at small local businesses right through to the leading brands, as well as up-coming trends in key marketing areas such customer behaviour and digital communications.

ENTRY
REQUIREMENT
  • BA Common Year 1

  • Pearson BTEC Level 5 HND in Business,or equivalent

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YEAR 3
MODULES
  • Strategic Management

  • International Marketing

  • E-Marketing

  • Marketing Communications

  • Project Management

  • Financial Management

INTAKES
&
DURATION

Intakes:

Every February

and August

Duration:

2 years

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WHAT'S
NEXT?

Upon the completion of BA (Hons) Marketing, students may proceed to:

  • MSc Management 

  • MSc International Finance