The art and science of digital media

A talk on digital marketing was delivered to Laksamana College of Business students by the founder of Optimas Marketing Management Rabbani Mubarak recently.


The talk shared an analysis of local market and the potential of digital marketing.


The session’s three main topics discussed were ‘Introduction and uses of Digital Marketing’, ‘Current Situation of Digital Marketing in Brunei’ and ‘Digital Campaign’.


Rabbani shared his experience on how he tackled digital marketing on various platforms from both the demand and supply side.


He also shared how digital advertising has helped various businesses of Brunei and the best practices on how to carry out a successful digital marketing campaign.


Founder of Optimas Marketing Management Rabbani Mubarak receives a certificate of appreciation. PHOTO: LCB

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